Marcus Stevenson - Freelance Copywriter Marcus Stevenson - Freelance Copywriter



Valtrex GSK wanted an Albertan test campaign targeting females for its genital herpes drug, Valtrex. The ads gave a message of empowerment: take back control of your life by taking control of your outbreaks.

The combination of print, online and radio ads generated over 500 calls to the info line and Alberta went on to sell more Valtrex than in any other province (including Ontario and Quebec, representing 70% of Canada's pop).

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