Marcus Stevenson - Freelance Copywriter Marcus Stevenson - Freelance Copywriter

Saturn Canada Website GM wanted to improve the appearance, speed, navigation and content on the new Saturn website. The new site gave customers clear, concise and compelling information, including the Saturn Difference section, which allowed them to interactively explore the three new brand attributes.

A Saturn Difference section was designed to bring to life the new Saturn brand, which focused on European styling, green credentials and service extras. The interactive format gave users maximum control over content.

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