Lucky Charms Ads and Games
For the first time in 10 years, General Mills was introducing a new magical charm! The Hourglass Charm gives Lucky the power to control time and was launched through two phases of online ads and games ("Discovery" and "Mastery").
The advergame announced the new Hourglass Charm and took kids to luckycharms.com to play Quest for the Charm, a game in which they found the new charm by solving clues and playing mini-games throughout the Magical Realm.
In phase two, kids saved Lucky from an ad-eating dinosaur and played a new game called Prehistoric Peril in to help Lucky escape the Jurassic era. The game received over 53,000 total visits and 49,500 unique visitors (average interaction time 3:37 min).