Marcus Stevenson - Freelance Copywriter Marcus Stevenson - Freelance Copywriter

Yahoo! Canada FIFA Ads As an official World Cup Partner, Yahoo! Canada wanted to drive its visitors to their World Cup website. These interactive ads tapped into the spirit of the World Cup to do just that, achieving 3X higher CTR than average.

Fans could select a model (originally proposed as a photo upload), paint them with team colours, add a message and send to a friend.
See FIFA Face Painting Ad
Meeting fans' passion for the "beautiful game" with live news and flickr photos from RSS feeds on the Yahoo! World Cup Website. A desktop widget was also available.
See FIFA Expandable Ad
With freshly painted faces, fans could then learn the words to the most famous football sing-a-long!
See FIFA Singalong Ad

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